Stocche Forbes’ Luxury, Fashion & Retail practice brings together a multidisciplinary team dedicated to supporting luxury brands, fashion houses, lifestyle companies, and retail businesses in all their legal needs in Brazil.

With strong experience advising international groups, designers, retailers, distributors, digital platforms, and omnichannel operations, we provide comprehensive solutions that integrate regulatory, contractual, corporate, and dispute-related expertise with a deep understanding of the particularities of a dynamic, globalized, and reputation-sensitive sector.

Our work is defined by the combination of commercial agility, technical rigor, and strategic vision, supporting clients across every stage of their value chain — from strategic transactions and business expansion to brand protection, regulatory compliance, and reputational risk management.

We offer broad support on essential matters for the sector, including:

• Brand protection, IP portfolio management and anti-counterfeiting: Coordinated representation in filings, defense, enforcement, border measures, and brand-protection strategies.

• Advertising, marketing, digital content and consumer relations: Creative and preventive review of campaigns, influencer agreements, promotional actions and customer-experience initiatives in accordance with Brazilian consumer law and advertising rules.

• Brick-and-mortar retail, e-commerce, omnichannel and customer experience (CX): Sales terms, returns/exchanges, post-sale, marketplace rules, logistics, fulfillment, and commercial policies.

• Technology, data and privacy (LGPD): Compliance programs, DPIAs, data governance, cookies, CRM, loyalty programs and customer-journey personalization.

• Distribution, wholesale, channel expansion and supply chain: Commercial distribution agreements, agency and representation, wholesale structures, franchising, sourcing, imports, and logistics arrangements.

• Commercial contracts and corporate transactions: Drafting, reviewing and negotiating domestic and cross-border contracts, joint ventures, restructurings and strategic transactions.

• Retail real estate and premium store agreements: High-end shopping mall and high-street leases, fit-outs, renovations, and negotiation of key clauses relevant to luxury retail.

• Regulatory compliance and brand representation before authorities: ANVISA (beauty and fragrance products), MAPA (specific product categories), consumer authorities, PROCONs and sector regulatory bodies.

• Training, ESG governance and sustainability for the fashion industry: Development of internal policies, environmental and social best practices, traceability and global corporate-responsibility guidelines.

• Strategic dispute resolution: Consumer, contractual and commercial disputes, conflicts with business partners, and litigation involving misuse of trademarks, brand assets and image rights.

Our differential lies in the ability to offer integrated, in-depth and business-oriented advice, combining legal excellence with real understanding of commercial pressures, market speed and the importance of protecting brand equity and the customer experience.

Stocche Forbes is uniquely positioned to support national and international players in the luxury, fashion and retail markets in their most complex challenges, contributing to secure growth, innovation, and sustainable expansion in Brazil.